What makes this partnership special?
BingX is one of the most innovative and powerful exchanges in the crypto market, Chelsea FC is one of the most important soccer teams in the world, and in this collaboration we seek a model of shared excellence. With the recent announcement of the new training kit for the 2025/2026 season, both protagonists reinforce their synergy, taking their partnership to a new level.
“Trained for Greatness": A Campaign with Values that Transcend
Under the slogan ‘Trained for Greatness,’ the new campaign highlights the importance of discipline, preparation, and the intelligent use of data. Why is this relevant? Because in both sports and technology, success depends on continuous improvement and detailed analysis.
Artificial Intelligence and Sports: A Natural Relationship
In the words of Vivien Lin, Chief Product Officer at BingX:
“Long-term success, whether in sports or trading, is based on discipline, data, and continuous improvement.”
This philosophy is reflected in the AI-based trading tools developed by BingX, which mimic the principles of sports training: constant evaluation, adaptation, and improvement.
Key Points of the Campaign:
- Discipline and Data: AI enables BingX to optimize the user experience, just as Chelsea optimizes its performance on the field.
- Constant Evolution: Both traders and athletes must adapt quickly to a changing environment.
- Global Excellence: The campaign highlights the importance of bringing innovation to an international audience.
Impact on the Global Community
Since the beginning of their partnership in 2024, BingX has used this alliance to explore the intersection between cryptocurrencies and sports. The result? An expanded reach that allows BingX to bring its innovations to a more diverse audience.
BingX Highlights:
- AI-powered trading tools.
- More intuitive and secure user experiences.
- Solutions for an ever-evolving market.
Collaboration by the Numbers:
- 2 consecutive years: BingX as official sponsor of Chelsea FC.
- +50 countries: Global presence of both brands.
- Millions of users: Potential reach in cryptocurrency and sports.
What's Next: A Roadmap Full of Potential
Looking ahead, the BingX-Chelsea FC partnership promises not only to build on its current achievements but also to explore new ways to connect technology, sport, and the global community.
As Vivien Lin puts it:
“Our product roadmap focuses on empowering users to evolve with the market, just as the best athletes evolve with the sport.”